Amazon

Generative AI

Amazon built the largest neutral distribution channel for third-party foundation models through Amazon Bedrock, rather than betting the business on a single proprietary model. More than 100,000 customers now run Anthropic's Claude models on Bedrock alone, and Bedrock processed more tokens in the first quarter of 2026 than in all prior years combined, with customer spend growing 170% quarter over quarter. Amazon's custom Trainium chips now power more than half of all Bedrock token usage, according to AWS's own disclosure, giving Amazon a cost advantage most competitors struggle to match on comparable hardware.

Amazon deepened that position in 2026 with a $100 billion, ten-year infrastructure commitment from Anthropic, securing up to 5 gigawatts of Trainium capacity and reinforcing Bedrock's role as the default enterprise on-ramp to Claude, alongside OpenAI's models, which Amazon added to Bedrock in 2026.

Assessed at #8 in Top 10 Generative AI Companies to Know in 2026.

Where this firm appears

• Best generative AI consulting companies Ranking · 23 September 2026
• Top 10 generative AI companies to know in 2026 Ranking · 23 September 2026
• Enterprises consolidate from four LLM vendors to two News · 16 September 2026
• Mistral raises 3 billion euros at a 21 billion euro valuation News · 8 September 2026
• Anthropic closes a 65 billion dollar round at a 965 billion valuation News · 28 May 2026
• OpenAI closes a 122 billion dollar round at an 852 billion valuation News · 31 March 2026

Sources

1. Top 10 Generative AI Companies to Know in 2026